Shanghai Oriental Pearl Bobo

Project Background

A high-end customized project for Mayday

Core Project Challenges

• Landmark-scale Visual Balance: Adapt to the Oriental Pearl’s grand volume and iconic structure, maintaining proper proportion and presence without overshadowing the landmark or damaging its solemnity.
• Accurate Restoration of IP Cute Style: Official-level high-precision reproduction of Bobo’s radish shape, colorful tones and cute expressions, keeping vivid without distortion in giant scale.
• Outdoor Safety for City Central Plaza: Cope with wind, sunlight and temperature differences; ensure structural stability and absolute safety amid dense crowds during long-term display.
• Integration of Trend & Urban Aesthetics: Fit the event’s cheerful vibe, while harmonizing with Shanghai’s skyline and landmark temperament.

Customized Professional Solutions

• In-depth Restoration of Exclusive IP Aesthetics: Strictly follow official IP settings, 3D modeling to adjust proportion and radian, HD digital printing to restore colors and details.
• High-strength Landmark-grade Outdoor Structural Technology: Thickened UV-resistant, waterproof and tear-resistant fabric, multi-cavity air column structure, windproof and anti-overturn system to meet safety standards.
• Exclusive Atmosphere Creation for Landmark Scenarios: Bright color collision matches the Oriental Pearl’s lines, injecting childlike vitality and enhancing photography texture.
• One-stop Full-process Delivery Guarantee: Pre-factory tests, efficient on-site installation, and 24/7 on-site maintenance to ensure zero-fault operation.

Project Presentation & Results

The giant Bobo inflatable made a stunning debut, creating a collision between classic landmark and top IP. It became a top check-in hotspot in Shanghai, triggering viral online spread, bringing phenomenal traffic and reputation, and setting a benchmark for urban cultural tourism and IP crossover.

Project Value Summary

This case demonstrates our strength in landmark art decoration, top IP customization and super-large outdoor inflatables. We connect trend culture with urban landmarks, creating high-popularity, high-quality benchmark visual cards for brand events.