Shanghai "Dianping" Fox Inflatable

Project Details
Type
Giant Outdoor / IP Mascot Cartoon / Art
Application
Commercial Advertising / Brand Marketing Campaign / City Landmark Check-in
Function
LED Light-Up
Material
Oxford Fabric
Craft
Heat Transfer Printing / Laser Cutting / Machine Sewing / 3D Modeling & Pattern Making
Gallery






Story
The Urban Explorer in the River Breeze: Wenzhou 360 Builds a Waterfront Showcase for Dianping's "Dianzai"
Introduction
Under a clear azure sky with scattered white clouds, a massive floating platform rests steadily on the wide waterway in front of the Shanghai West Bund Grand Theatre. On the platform, the adorable giant orange red panda mascot, "Dianzai," peeks out playfully. Beside it stands a massive telescope representing the "2026 Must-Play List" and the prominent "Dianping" brand signage. This is a visually striking "waterfront pop-up" custom-built by Wenzhou 360 Inflatable Co., Ltd. for Dianping, China's leading lifestyle and consumption platform.
Expressing the IP Character's Emotion
Dianzai, the classic mascot of Dianping, exudes natural warmth with its round physique and signature vibrant orange. In this scene, it is accompanied by layered white clouds and the iconic "2026 Must-Play List" telescope. It's as if Dianzai, peering through this "city magnifying glass," is waving to people across the river, warmly inviting everyone to discover the finest dining, entertainment, and hidden gems across Shanghai and beyond.
Hardcore Craftsmanship Conquering Complex Waterfront Environments
Unlike typical land-based pop-ups, placing a large inflatable cluster on a river floating platform demands solving a multitude of complex engineering challenges. This is precisely where Wenzhou 360 Inflatable's expertise shines:
- Mechanical Breakthroughs for Water Settings: We implemented a holistic modular design and optimized mechanical structures for multiple independent inflatables (Dianzai, the telescope, and the brand signage). This ensures that each component maintains its flawless posture even amidst river winds and currents.
- Wind Resistance & Stabilization Systems: Beyond using robust, heavy-duty materials, we developed specialized multi-point mooring and weighted anchoring systems tailored to the aquatic environment. This keeps the floating "playground" rock-solid, effectively resisting sudden river gusts.
- Premium Visual Presentation: We employed eco-friendly high-definition printing and seamless high-frequency welding processes, resulting in inflatables with a smooth, refined surface and exceptionally vibrant colors. Under the interplay of natural sunlight and water reflections, the entire display achieves a stunning three-dimensional and immersive visual impact.














































