Guangxi Guilin · Xigua Video Giant Water Brand Inflatable

Project Background

Serving the brand-themed cultural tourism campaign of Xigua Video, this project is located in Guilin, Guangxi, renowned for its unparalleled landscape. Relying on Guilin’s original mountains, lakes and Chinese-style architecture, a giant spherical floating inflatable is customized, realizing a crossover between trendy digital brand and Chinese landscape aesthetics, creating a city landmark-level visual work with high brand recognition.

Core Project Challenges

• Extreme Restoration of Brand Visual Identity: Accurately reproduce Xigua Video’s iconic red-background white play button logo, maintaining official standards in shape, proportion and color at giant scale to ensure premium brand texture.
• Complex On-water & Outdoor Working Conditions: Adapt to variable buoyancy, water fluctuation, mountain gusts and humidity, ensuring structural safety and stable shape for long-term outdoor display.
• Aesthetic Integration with Landscape Scenery: Act as a visual highlight while blending harmoniously with Guilin’s mountains, ancient architecture and skyline, achieving an elegant collision between trend and nature.
• Safe Delivery of Large-scale Installation: Professional full-process delivery of oversized spherical structure, including floating platform construction, positioning, windproof design and on-site assembly.

Customized Professional Solutions

• High-precision Brand Visual Customization: 3D modeling calibrates sphere radian and logo proportion; HD digital printing ensures pure colors and delicate patterns, restoring brand symbols with high recognition.
• Dedicated Stable Structural Design for Water: Premium thickened waterproof fabric, integrated floating platform and multi-point anchors + windproof system enhance stability and keep the sphere round.
• Exclusive Aesthetic Adaptation for Landscape Atmosphere: Optimized color matches Guilin’s natural scenery; striking brand red creates a strong visual contrast, with lake reflections enhancing the artistic effect.
• One-stop Full-process Delivery Service: Pre-factory safety tests, efficient on-site installation and full-time on-site maintenance ensure zero-fault operation.

Project Effect & Value

The giant red inflatable stands on Guilin’s lake, complementing karst mountains and Chinese-style dwellings, with rippling reflections creating an outstanding atmosphere. It became the core traffic highlight, triggering a check-in boom and viral spread, amplifying brand exposure and integrating the brand with local culture.

This case demonstrates our strength in premium brand co-branding, landscape tourism art installation and large water inflatables. We use inflatable creativity to empower brand cultural tourism, creating high-reputation benchmark commercial artworks.