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Project Date:

Shenzhen COCO Park · Genki Forest Event

Shenzhen COCO Park · Genki Forest Event

Project Details

Type

Giant Outdoor / IP Mascot Cartoon

Application

Commercial Advertising / Brand Marketing Campaign / Commercial Real Estate / Shopping Mall / Public Art Installation

Function

LED Light-Up / Glow-in-the-dark

Material

Oxford Fabric

Craft

Heat Transfer Printing / Laser Cutting / Machine Sewing / Hand Fine Sewing / High-frequency Heat Welding / 3D Modeling & Pattern Making

Story

Project Overview

For Genki Forest’s summer brand promotion pop-up event at Shenzhen COCO Park core business district, we customized a complete immersive inflatable matrix, including a giant lying panda, product bottles, cloud and fruit elements. It combines healing visuals with brand symbols, building a high-popularity brand check-in space and upgrading brand exposure, drainage and marketing atmosphere.

Core Project Challenges

  • Highly Accurate Restoration of Brand Visuals: 1:1 replicate brand colors, product appearance, panda IP and slogans; ensure zero brand recognition deviation and exquisite details at giant scale.
  • Harsh High-altitude Terrace Outdoor Conditions: Installed on mall high outdoor terrace, requiring strict standards for wind resistance, load-bearing and long-term outdoor safety.
  • Overall Coordination of Combined Installations: Balance visual layering of multi-volume inflatables, ensure uniform stress and stable fixing for all positions.
  • In-depth Integration with Commercial Atmosphere: Grab visual attention, fit summer theme, and blend with mall modern architecture and green landscape.

Customized Professional Solutions

  • Refined Custom Design for Full Set Installations: 3D modeling splits all modules; HD eco-friendly digital printing matches brand colors, strengthening brand memory points.
  • Specialized High-altitude Safety Structure: Food-grade thickened fabric with UV, waterproof and tear resistance; grid air column structure + counterweight + windproof system ensure high-altitude stability.
  • Immersive Summer Atmosphere Creation: Brand green, white and panda black-and-white match summer vibe; build fairy-tale scene with perfect check-in photo effect.
  • One-stop Full-process Delivery: Pre-factory safety tests, efficient on-site installation and on-site technical support ensure zero-fault operation.

Project Delivery & Commercial Results

The themed inflatable instantly became popular in Shenzhen business district. The giant panda and brand installations became a top internet-famous check-in spot, attracting massive consumers to check in and share online, boosting on-site flow, brand influence and passenger conversion.

Project Value Summary

This case demonstrates our strength inFMCG brand roadshows, shopping mall themed art installation, multi-module combined inflatables and high-altitude outdoor installations, providing high-drainage, high-exposure benchmark visual solutions for brands.

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