Shanghai New World Department Store Pink Rabbit Inflatable

Project Overview

For the commercial renewal event of Shanghai New World Daimaru, a limited giant climbing pink rabbit inflatable is customized. It adopts a stunning breakthrough reclining posture at the main entrance of the Nanjing Road core business district, injecting healing cuteness into the high-end commercial space and creating a city-level visual focal point and popularity engine.

Core Project Challenges

• Unconventional Special-shaped Shape Restoration: Suspended lying posture leaning out of the building; high difficulty in 3D modeling of large-span curved surface and exaggerated cute shape, requiring precise control of radian and cuteness.
• Building-attached Installation & Load-bearing Safety: Mounted on the building facade, it needs to adapt to the structure, disperse load, and meet strict standards of building protection, wind resistance and anti-fall safety.
• High-end Business Atmosphere Adaptation: Match the light-luxury tone of New World Daimaru, stand out in Nanjing Road, and balance eye-catching appeal and high-end texture.
• All-weather Long-term Outdoor Display: Resist dense crowds, vehicle wind pressure, sunlight and temperature differences; maintain stable shape, lasting color and durability.

Customized Professional Solutions

• Extreme Aesthetic Design of IP Cute Style: 3D modeling restores the rabbit’s round figure, big eyes and long ears; high-saturation pink digital printing ensures smooth lines and healing atmosphere.
• Building-specific Safe Load-bearing System: Thickened eco-friendly outdoor fabric with tear and UV resistance; modular air beam structure, non-damaging base and windproof system ensure high-altitude safety.
• Precise Atmosphere Creation for Commercial Scenarios: Pink rabbit forms a soft visual contrast with the beige building; blends with store warm light at night, meeting day and night display needs.
• One-stop Worry-free Full-process Delivery: Pre-factory safety tests, on-site non-damaging installation, and full-time on-site maintenance ensure stable zero-fault operation.

Project Delivery & Commercial Performance

The giant pink rabbit leans out of the building, instantly becoming a top check-in landmark in Shanghai. It attracts massive citizens and tourists, boosts business district pedestrian flow, triggers viral social media spread, and brings hundreds of millions of exposure and passenger flow conversion.

Project Value Summary

This case demonstrates our strength in core business district commercial art installation, special-shaped building-attached inflatables, trendy cute IP customization and high-end commercial art. We create high-traffic benchmark works, empowering commercial real estate popularity and brand value.