Shanghai Oriental Pearl Chiikawa Inflatable Installation

Project Overview

Exclusively created for the Chiikawa Tmall 1st Anniversary Limited Party at Shanghai’s landmark Oriental Pearl City Plaza, this project was fully designed, produced and installed by Wenzhou 360 Inflatable Co., Ltd. featuring three giant Chiikawa IP inflatables. It achieved a dream crossover between top healing IP and classic urban landmark, building a phenomenal city-level cultural and commercial carnival.

Core Project Challenges

• Extreme Top-tier IP Restoration: High-precision 1:1 reproduction of Chiikawa, Usagi and Hachiware’s shape, proportion and cute charm with zero distortion at giant scale.
• Urban Landmark Scene Adaptation: Maintain visual balance and strong appeal in front of the grand Oriental Pearl while keeping an elegant and harmonious atmosphere.
• Crowded Outdoor Safety: Strict wind resistance, structural stability and safety standards for all-day display in high-traffic public areas.
• Premium Atmosphere & Aesthetics: Match the sweet party vibe, blend with the city skyline, and balance delicate close-up details and long-distance visual impact.

Customized Professional Solutions

High-precision In-depth IP Reproduction

Professional 3D modeling strictly follows official IP design, calibrating body shape, expressions and party details. HD digital printing ensures soft, vivid colors and zero distortion from all angles.

High-strength Outdoor Safety Structure

Thickened eco-friendly UV-resistant, waterproof and tearproof airtight fabric. Grid-type air-beam support, bottom counterweight and multi-directional windproof system ensure stable outdoor performance.

Landmark-specific Visual Design

Soft, round IP images create a perfect “hard-soft contrast” with the Oriental Pearl. Sweet macaron colors enhance the joyful party atmosphere and urban visual effect.

One-stop Full-process Delivery

Pre-factory air-tightness, safety and wind-resistance tests; efficient on-site installation; full-time on-site technical support and maintenance for stable, fault-free operation.

Project Results & Market Performance

The giant Chiikawa inflatables became the top popular focus instantly.

The crossover of classic architecture and top ACG IP triggered a citywide check-in boom, going viral on social media with hundreds of millions of exposures and excellent reputation, setting a benchmark for urban IP commercial events.

Project Value Summary

This case fully shows Wenzhou 360 Inflatable’s leading capability in global top IP customization, landmark art display, commercial event inflatables and high-traffic public art installations. We empower brands and urban tourism with professional inflatable art, building textbook-level benchmark cases.